Through a combination of account prioritization, digital advertising and highly targeted SDR prospecting, Snowflake experiences 2X to 4X increases in SDR efficiency. Hear from Travis and Hillary as they describe a unique approach to account-based marketing they’ve coined “One-Team GTM.” Learn from Travis and Hillary as they share plays and strategies from their recently published book, Busting Silos.
Session takeaways:
- Learn how to activate sales and marketing as one go-to-market team,
- Gain an understanding of the tactics that make account-based marketing successful at scale.
- Understand how to use data to orchestrate revenue plays.
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