Account-based Marketing (ABM) is a growth strategy based on account awareness where an organization identifies and engages with individual customer accounts as markets of one. Very much different than a one-size-fits-all approach to prospective future customers, an ABM strategy targets specific accounts with customized, personalized campaigns.
And, it works!
According to HubSpot’s Not Another State of Marketing Report 2021, 70 percent of marketers reported using ABM in 2021, up 15 percent from 2020. For good reason too — consider the following:
- 87% of B2B marketers agreed ABM delivers a higher ROI than other marketing activities (ITSMA)
- Companies deploying ABM generated 200% more revenue for their marketing efforts compared to those that don’t (FlipMyFunnel)
- Companies using ABM for at least one year realized a 10% increase in revenue, while 19% of companies reported revenue growth of over 30% (DemandBase)
- 91% of marketers who use ABM indicated larger deal sizes, with 25% stating their deal size being over 50% larger (SiriusDecisions)
Read the eBook to discover the 7 Steps to Building a Winning Account-Based Marketing Strategy:
1: Conduct a Diagnostic Assessment
2: Align the Functions of Your Revenue Team
3: Identify Target Accounts
4: Create & Curate Content for Target Accounts
5: Design ABM Playbooks
6: Measure & Analyze
7: Continuously Improve
